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We use strategic marketing strategies and techniques that have been proven to work. We don’t, however, believe that business marketing is about fitting in. Rather, we look to market your company so that it stands out from the crowd and gain the attention it deserves. Moreover, we believe that being bold to show you’re different. After all, if your market your products or services in the same way as a similar company, you will just blend in. You need to be noticeable.
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Why marketing is important
You may have the best business in its category but people won’t use it unless they know about it. Good marketing can make or break your business!
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What we cover
We can take care of all of your marketing needs whether offline or online. We can use traditional advertising techniques like flyers and billboards to more modern ways of marketing like TV, radio, the internet and social media.
Our marketing is designed to develop effective marketing content that will increase lead generation and customer satisfaction.
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Online marketing
As far as your website is concerned, we can work with you to make sure your content ranks better on search engines. Search Engine Optimization (SEO) is a great way to market your business because once the hard work is done and put into your website content, you can effectively sit back and see the leads come in. In terms of advertising, we can develop PPC (pay-per-click) advertising for your website.
With this, we design your ad and set it all up, whether that’s through Google’s AdWords or on social networks like LinkedIn or Facebook.
Once we’ve designed it, we make sure it’s targeting the right audience and monitor its effectiveness. We can even design a landing page for your ad.
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More about PPC marketing
Pay-per-click marketing is widely used and the most popular form is Google’s AdWords. The main use of AdWords is to place sponsored text on Google’s search engine results page. Unless you have expertise in AdWords, it is very easy to waste money. We are your experts. We make sure your campaigns are set up and tracked properly. We want you to get a return on your investment.
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More about SEO
Search Engine Optimization isn’t so much about direct marketing as making your company more visible. If done well, it is really cost effective. When we look at creating SEO content for your business, we work with you to ensure we are focusing on the keywords searched most often for your business or service. We optimize your website accordingly and thus; you get more leads, which hopefully convert into sales.
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Other marketing strategies
As well as online content, we design and produce company brochures, newsletters, presentations and traditional mail. We also have a range of video production services that could be used as an infomercial or at tradeshow promotions.
Whatever your marketing needs, we can help. Get in touch with us to find out how we can help you boost your sales.